Amazon finds the intent. We build the operating layer around it.
Sponsored Services creates a new acquisition channel for service businesses. RSL Digital Ventures is building the technology and operating layer to make that channel manageable at scale for home-services businesses and the agencies that represent them.
Two halves of one system.
Finds and qualifies the customer
- Detects intent from what a customer searches for, buys or discusses across Amazon properties, including the Amazon Store and Alexa+.
- Serves the Sponsored Services ad at the high-consideration moment, such as a plumber after a faucet purchase.
- Runs the in-ad conversational flow that confirms need, timing and location.
- Completes the Amazon outcome: a quote request, a call or another supported action.
- Charges on a cost-per-outcome basis.
The operating layer around it
- API connection and business profile management across service areas and service catalogs.
- Campaign creation and cost-per-outcome bidding based on what each outcome is worth to the business.
- Real-time delivery of qualified leads into the business's CRM.
- Reporting on the outcomes that matter: quote requests, calls and what they cost.
- Continuous optimization toward business results.
From Amazon intent to a booked job, and back again.
Six steps, one continuous loop. Amazon supplies the first three; our platform and your team handle the rest, and the last step feeds the first.
- IntentAmazonAmazon reads intent across its properties: a faucet in the cart, a search for a ceiling fan, a question to Alexa+ about a leaking water heater. That signal is the start of every job the loop produces.
- Sponsored Services adAmazonOnce connected, the platform keeps your business profile, service area and services current and supports cost-per-outcome bidding by service and territory. Amazon serves your ad at the moment that calls for it.
- Qualified customerAmazonAmazon’s conversational flow asks what you would ask: what needs doing, where and when. The customer never leaves Amazon, and you are charged only when a supported outcome is produced, such as a quote request or a call.
- Into your CRMRSL Digital VenturesThe platform is designed to deliver each outcome in real time into systems such as ServiceTitan, Housecall Pro, Jobber, Salesforce or another CRM, with the source and campaign attached so it can be handled through the business's existing workflow.
- Business outcomeYour businessYour team does what it does best. The lead becomes a scheduled appointment, a finished job and an invoice.
- OptimizationRSL Digital VenturesServices, territories and moments that produce booked work earn more of the budget; those that do not earn less. Bids, coverage and offers are tuned continuously, and the loop begins again with the next signal.
Measured where it matters.
Amazon reports the ad side. We turn it into a view your team can act on, by service line and territory.
What you paid for each quote request or call.
How often an ad impression turned into an outcome.
Quote requests versus calls versus other supported outcomes.
Where the channel is working for you, and where the budget should go next.
Every client, one platform.
The platform is being designed for multi-client management: separate profiles, budgets and CRM connections for each client, shared bidding intelligence across them and reporting clients can understand.
If you already run paid search or LSA programs for contractors, Sponsored Services is a new channel your clients may ask about. We're building the operating layer so you can say yes.
Tell us about your business.
We are speaking with a select group of home-services businesses and agencies. Request early access and we'll learn about your business and discuss the opportunity.